My Swing Thoughts ／ an AI memory for your game
An AI coach
that never forgets
a feel.
Capture every swing thought by voice. Your AI coach remembers them, spots the patterns, and hands you one cue when you’re standing over the ball — the one that’s working today.
Ten seconds, hands on the club
Recalls feels by name, weeks later
What works for you, not Rory
How it works ／ Capture · Remember · Pattern-spot
You speak. It remembers. It spots what works.
The whole loop in three steps. Step one takes ten seconds. By month two, the AI has quietly built the playbook your coach has been trying to give you for years.
01 ／ Capture
Speak the feel.
Tap the dot, talk for ten seconds. Voice transcribes; you keep walking.
02 ／ Coach
Your coach remembers.
Two weeks later it pulls the same thought back up — by name.
03 ／ Playbook
It spots what works.
The AI watches every round and promotes the thoughts that actually hold up. Untested → Active → Validated.
On the course ／ the one cue that’s working today
One thought. On the course.
No scores. No timers. No nav. The AI surfaces the one thought it’s seen working in your last few rounds — and gets out of the way.
Where it shows up ／ a coach in your pocket, all week
It's not just for the course.
04 ／ Practice
Practice plans built around you.
Multi-week plans, generated from your own swing thoughts. Each session has a focus, a coach note, and a place to log how it felt.
05 ／ Active Round
One thought. On the course.
Quiet, single-cue mode. The screen disappears so you can. Tap once if anything new shows up; otherwise, walk.
06 ／ Debrief
A coach in the car park.
Top learning. Pattern spotted. Focus effectiveness. One suggestion for next time. Reads like a one-page report — not a chat.
The playbook ／ what the AI keeps, what it lets go
The AI is ruthless. In your favour.
Every swing thought lives in one of three stages. The AI promotes a thought only when it sees it working across enough rounds. Most never make it out of "Untested" — and that's the point. Your playbook only contains what's actually proven.
Stage 01
Untested
Anything you've captured but haven't tried yet. Voice notes, range thoughts, things your mate said.
CapturedStage 02
Active testing
You're carrying it for a few rounds. The AI watches how it feels, how the round goes, and what you say about it afterwards.
TrackingStage 03
Validated
The AI has seen it work across enough rounds, in enough conditions. It's yours now. Pull it up on the first tee.
ProvenWhat the AI sounds like ／ a coach, not a textbook
No jargon. No swing planes.
It talks the way you talk to your buddies after a round. Just better at remembering, and quietly noticing what's working.
“That quiet-hands feeling came back twice last Saturday. Want to make it your focus next round?”
Coach · 14 days after the original capture
“You've mentioned this feel three times. Try it this week — I'll watch the data.”
Coach · drill recommendation
“Felt like my hands stayed quiet through impact for the first time in weeks.”
You · captured on hole 12, voice note
“Pattern spotted: when you mention 'quiet hands' before a round, your iron play tightens up.”
Debrief · car-park summary
Pricing ／ one plan, everything included
Start with 30 days free.
No free tier, no feature gates — every new golfer gets full access for 30 days. Keep it for less than a sleeve of premium balls a month, or cancel before the trial ends and pay nothing.
≈ £2.50/month, billed annually
Then £29.99/year after your free trial. Cancel anytime — no charge if you cancel during the trial.
Everything included
- Unlimited AI coach conversations
- Hands-free voice capture on the course
- Round tracking & post-round debriefs
- Pattern analysis across your game
- Personalised practice plans
- Cloud backup & sync
Purchased through the Apple App Store. Auto-renews until cancelled; manage or cancel anytime in your Apple ID subscription settings. Cancelling during the trial means no charge. Refunds are handled by Apple. Prices in other regions are set by Apple and shown localized in-app. See our Terms and Privacy Policy.
FAQ ／ the obvious questions
Reasonable doubts.
Is this another swing-analysis app?
No. We don't film your swing, plot your plane, or tell you what's "wrong." The AI remembers what worked, notices when it works again, and surfaces it when you need it.
Do I need a real coach?
No. The AI coach is the product. If you have a real coach, this gives them better notes between sessions than you've ever managed.
What handicap is this for?
Designed for 12–20 handicaps who play once a week. If you're a tour pro, you already have a system. This isn't it.
Does it work mid-round?
Yes — that's the whole point. Voice capture is one-tap and works in the rough, in the rain, in your back pocket on the cart.
Will it slow play down?
Capture takes ten seconds. The active-round screen has no notifications. It's quieter than your scoring app.
What does it cost?
Free for your first thirty days. After that, less than a sleeve of premium balls a month. Cancel from your phone.
Get the app ／ iPhone & Apple Watch
One thought is
all you need.
Download My Swing Thoughts. Capture the next round you play. By month two, the AI knows your game better than you do.
Free for 30 days · iOS 17+ · Apple Watch companion